Tag Archives: Max Hershenow

Indie Duo MS MR Looks Forward to Making More Music

images (1)New York-based alternative rock group MS MR enjoyed a busy 2013, with several popular releases and numerous tour stops. The duo’s recent success has marked them as rapidly rising stars in the world of indie pop.

Musicians Lizzy Plapinger and Max Hershenow released the video of their second single, “Fantasy,” early in the year, then watched the track’s March iTunes release easily hit single-of-the-week status. Their debut album, Secondhand Rapture, was released in May and quickly soared to the second spot on Billboard’s Heatseekers Albums chart. Since then, MS MR has been touring some of the highest-profile music festivals and venues in the world, from Australia’s Splendor in the Grass to Texas’ Austin City Limits.

In an end-of-year interview with Elle magazine in December 2013, MS MR were asked about their views on recent directions in pop music. Both musicians agreed that the emergence of new, independent voices like Lorde, Haerts, Chvrches, and Haim marks a positive trend. Asked about plans for 2014, Hershenow resolved to focus on writing some new songs, something the duo didn’t have time to do amidst their busy tour and release schedule in 2013.